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Usually, due to Google's sector dominance, SEO usually refers to the work done on Google inside SEO world. And to keep things neutral in training people, one of the sources to learn more about SEO is from Google (who else!).

Accordingly to that guy (Matt Cutts) from Google, you can visit his SEO blog to uncover first hand about that DOs and DON'Ts involving SEO. According to Wikipedia, the definition for SEO is as:
"Search engine optimization (SEO) is the process of improving the visibility of
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