A Fitness Website is actually Cheaper Than Constantly Working on Print Ads - Space on the web is far cheaper than printing in a magazine or newspaper, you have access to more people, your ad will be up for as long as you want it to be up, you can change the info on your fitness website as your fitness business expands and changes. Today, I'm not saying that printing in magazines or newspapers shouldn't be done, it should be done, but you should use those ads to direct people to your fitness webs